Music video analysis (same genre) 'The Calling-Wherever You Will Go'

The Calling is a post grunge band. The song is medium paced, but the video is slow. this creates emotion within the video which singing alone wouldn't be able to create.

The dark clothing and low key lighting give it that grungy feel and the setting adds to the dinginess. These also may connote that the darkness of everything, and the sewer may be a representation of whats in the girls head. This is one of Goodwin's theories, where the video is a representation of the lyrics, creating an atmosphere which in this case, is a depressing one. How the video is cut adds to this too,  alternating between cutting and fading into shots. This gives it a jumbled feeling which, once again may be a representation of the girl in the videos head. One scene in the video which i thought was the best to give an example about the speed and beat is when she is her house and finds her boyfriend/husband cheating and shes wrecking the house, and even though the music has quite a fast paced beat by now, the video itself it extremely slow, showing the emotional side of whats going on. i think slow paced videos and a reasonably fast beat work best in a sad song because it just looks more visually interesting, and you understand it more.

Throughout the video there are not really any noticeable relationships between the lyrics and video except its a love song and there is a couple in the video. Other than this there is nothing, its just kind of stage performances, and the band playing there music. This is also another one of Goodwin's theories, as post grunge is a sub genre of rock, so there is a key characteristic for the band to be playing their instruments in it. 

Throughout the video there is many close ups of the lead singer, who has the key features of a post grunge artist; long hair piercings etc. The reason for the close ups may be because he has a recognisable face and will help promote the video and music, making more money for record label which is probably why there is alto of them in the video.

A band performance is used quite a lot in this video making it a frequent reference to notion of looking, there is also slight voyeuristic treatment in the video as he uses pretty females and good looking men, these target the audiences in different ways because of the appearance of the actors so that the audience become more involved emotionally because they like the look of the people so will watch it until the end to see what happens. 

There are no intertexual references in this video meaning that it goes against what Goodwin said about there often being one.

Overall, this shows a few of Goodwin's theories but not as many as the other videos i have looked at. 

Music video analysis (same genre) 'Foo Fighters-All My Life'

Foo Fighters genre is a mixture of alternative rock, hard rock, and lastly post grunge.

Goodwin said that certain genres music videos have specific things within them. For example, post grunge, being a sub genre form alternative rock, and grunge, would be something like stage performances. The same way as a pop star would probably have a dance routine. In this video, Foo Fighters are doing what is expected, with stage performances. This is continued through a lot of the video and most of it is aimed to look live and realistic. 

There are not really any relationships between the lyrics and what's on the screen as most of it is performance based. Any emotion from the lyrics would have to be shown through the singer, which in this case there are no parts where he needs to cry, smile, or anything like that, so he just sings. The video is simple, just performing on stage. But the lights, and the shots used to present the band make it more complicated and edgy.

The shots are cut to the beat giving it a neat finish too. This is a key thing to do, otherwise if they are cut at different places in comparison to the beat, the video will end up mushed and not look as professional as it could.

There are a lot of close ups of the lead singer because everyone knows who he is. This helps the record company working with them because it is promotion for the band. Especially because he was associated with Nirvana it will attract people who listen(ed) to them and encourage them to listen to Foo Fighters.

Goodwin also talks in his theories about frequency reference to notion of looking, meaning, in this case, the use of the stage as it is a post grunge band. 

The colours in the video are very dark and echo the moodiness from the song well. This is another one of Goodwin theory. The way the video and lyrics work together to create an atmosphere. In this video Foo Fighters did exactly that. The surroundings in the video were dark and had low key lighting which creates a sinister atmosphere what works with the type of genre in this case. The clothes worn were typical 'post grunge'  clothing. 

My Band.

My band genre is post grunge, meaning there is going to be a lot of dark colours and gloomy scenes. The band will have the typical post grungy look to them. This means scruffy clothes, scruffy hair, and dark colours. The band me and my group have created is called Tear Down, this is because we thought it was the most appropriate name for a band of this genre. Our band is called this because we wanted to use it as a representation of what it means, which in this case, we are 'tearing down' the boundaries between what people expect the music to be like and what they actually are.

Here is a screen shot of when I google searched 'Post Grunge'. The colours are dark and gloomy, and the fashion is similar, with t-shirts, and skinny jeans, and just a laid back look in general, especially with the scruffy hair. 

Here are a few more of the photos which i found most appealing and similar to what our band is going to look and be like. They all have scruffy hair, and are all in reasonably dark clothing, and most of them have beards which is also considered scruffy so goes with the scruffy post grunge feel we need for our band. 

Jay Z analysis 99 problems.

This video looks like is is aimed at 15-25 year old black american males because they are the majority audience for  the rap/r&b music genre. We can also see from the settings, such as the grimy estate covered in graffiti and the ball courts is where is where the typical black american lives. 

This video has classic examples of goodwins theories, covering all of them. Firstly he has alot of close ups within his video. this is because he is a well known artist and everyone knows him and this helps sell the music, and makes more money for the record label.

This video has quite alot of the typical expectations in response to goodwins theory. Who in this case says that R&B male stars use alot of women, flash cars, money etc to appeal to the male audience.This is to make the audience want to look at the artist as a role model. I think the way Jay-z has represented women in this video has two meanings as when he talks about having 99 problems and a 'Bitch' not being one of them, it cuts to women. This refers to womens as girl dogs. This will feed the male audience though because it has these aspects, almost giving the men a superior feel.

The black and white effect on the video gives it an old feel. This works well because he is reminiscing throughout the video, talking about his past and giving the audience an idea of where he's come from, and worked from. Being a celebrity like he is, we know he doesn't live there no more, so we can see the difference from then and now and see how far he's come. 

The song is fast paced cutting roughly every second in time with the beat. The videos continuous cuts vaguely follows the lyrics, but there are a lot of random shots. I think this adds more depth though  because it gives the video a sense of realism, showing the audience what life is actually like where he came from. Throughout the video there are alot of close ups, this refers to goodwins theory about pop artists using their faces to sell their music instead of the music itself. 

The clothes the people are wearing on screen show the stereotypical black american fashion sense. For example, baggy jeans, vests, big coats, chains and tracksuits etc. The dark coloured clothing and lighting may connote that his past was dark too. Through the use of voyeurism JayZ  is attracting more black american males, through the relatable situations in his lyrics, and people who are from the same back ground would look to him as inspiration because they were the same at the beginning but he's progressed from that.