Music video analysis (same genre) 'The Calling-Wherever You Will Go'

The Calling is a post grunge band. The song is medium paced, but the video is slow. this creates emotion within the video which singing alone wouldn't be able to create.

The dark clothing and low key lighting give it that grungy feel and the setting adds to the dinginess. These also may connote that the darkness of everything, and the sewer may be a representation of whats in the girls head. This is one of Goodwin's theories, where the video is a representation of the lyrics, creating an atmosphere which in this case, is a depressing one. How the video is cut adds to this too,  alternating between cutting and fading into shots. This gives it a jumbled feeling which, once again may be a representation of the girl in the videos head. One scene in the video which i thought was the best to give an example about the speed and beat is when she is her house and finds her boyfriend/husband cheating and shes wrecking the house, and even though the music has quite a fast paced beat by now, the video itself it extremely slow, showing the emotional side of whats going on. i think slow paced videos and a reasonably fast beat work best in a sad song because it just looks more visually interesting, and you understand it more.

Throughout the video there are not really any noticeable relationships between the lyrics and video except its a love song and there is a couple in the video. Other than this there is nothing, its just kind of stage performances, and the band playing there music. This is also another one of Goodwin's theories, as post grunge is a sub genre of rock, so there is a key characteristic for the band to be playing their instruments in it. 

Throughout the video there is many close ups of the lead singer, who has the key features of a post grunge artist; long hair piercings etc. The reason for the close ups may be because he has a recognisable face and will help promote the video and music, making more money for record label which is probably why there is alto of them in the video.

A band performance is used quite a lot in this video making it a frequent reference to notion of looking, there is also slight voyeuristic treatment in the video as he uses pretty females and good looking men, these target the audiences in different ways because of the appearance of the actors so that the audience become more involved emotionally because they like the look of the people so will watch it until the end to see what happens. 

There are no intertexual references in this video meaning that it goes against what Goodwin said about there often being one.

Overall, this shows a few of Goodwin's theories but not as many as the other videos i have looked at.