Five Finger Death Punch is a heavy, alternative metal band. This video, like the others I have analysed go against Goodwin's theory, not representing the typical 'heavy metal' image. A typical heavy metal video consists of dark colours, and low key lighting, and a lot of live band shots. Five Finger Death Punch, in this video do not show any of this. They do not include their faces once during the entire video. This definitely goes against the theory.
During the video, depending on the way you view it, you can make a connection with the video, and the music because the lyrics are talking about being on the wrong side of heaven and the rightest side of hell. The conneciton between the lyrics and the video are deep, as being in the position of the people on the screen, they a) for being on the wrong side of heaven, may connote that they are out of the war, which is heavenly, but as they, toward the end, you see the facts about being homeless, it may be that they are on the wrong side of it. And b) being on the rightest side of hell may connote that they are proud of what they are doing, being in the war which in this case, is compared to hell. The link between the lyrics and video are also anther theory by goodwin used well in the video.
Goodwin says that music videos consist of many key elements, one being the reflection on the tone or atmosphere caused by relationships between the video and lyrics. The lyrics are deep and meaningful and the slow motion on the screen gives it the kind of an emotional feel which you wouldn't be able to get if it was in normal pace. The slow motion video give it a kind of depressing feel which is what the song is about in a sense.
The colours in the video are neutral, adding a sense of calmness to the video. the calmness from the colours is juxtaposed with the violence with the shooting and dying throughout a majority of the video. i think this makes a positive impact as it adds subtlety to the video.
During the video, depending on the way you view it, you can make a connection with the video, and the music because the lyrics are talking about being on the wrong side of heaven and the rightest side of hell. The conneciton between the lyrics and the video are deep, as being in the position of the people on the screen, they a) for being on the wrong side of heaven, may connote that they are out of the war, which is heavenly, but as they, toward the end, you see the facts about being homeless, it may be that they are on the wrong side of it. And b) being on the rightest side of hell may connote that they are proud of what they are doing, being in the war which in this case, is compared to hell. The link between the lyrics and video are also anther theory by goodwin used well in the video.
Goodwin says that music videos consist of many key elements, one being the reflection on the tone or atmosphere caused by relationships between the video and lyrics. The lyrics are deep and meaningful and the slow motion on the screen gives it the kind of an emotional feel which you wouldn't be able to get if it was in normal pace. The slow motion video give it a kind of depressing feel which is what the song is about in a sense.
The colours in the video are neutral, adding a sense of calmness to the video. the calmness from the colours is juxtaposed with the violence with the shooting and dying throughout a majority of the video. i think this makes a positive impact as it adds subtlety to the video.
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