For my other video analysis I am going to be talking about Eminems When Im Gone video because compared to Sam Smith, his genre is completely different.
Eminems genre is rap/r&b, and for this genre, the stereotypical video contents are usually lots of girls, money, flash cars, etc, but like Sam Smith, in this video he goes against what is expected from a rap artist, and the only girl he includes is his daughter. Eminem aims at a wide audience range, with his primary audience being 15-25 year old american or English males. This is the audience for him because a lot of the younger portion in this range would look to him as a role model or inspiration. Eminem's music is very pacy, and these are picked up with the cuts in the video. The cuts in the video aren't as frequent as the actual beat, but this may be trying to keep a slow emotional pace in the video as it is a meaningful song, but the tempo moves too quick to show this.
As soon as the song kicks in, and the beat starts, the cuts get more frequent, showing images, what relate to the lyrics he raps. Within the first 2 sentences he already uses this when he says 'have you ever loved somebody so much you'll give an arm for, not the expression no, literally give an arm for" and pulls his sleeve up to reveal a tattoo covering a large section of his arm, showing that, like his lyrics he has given an arm for this somebody. Throughout the video, there are always little clips representing what he has rapped. this is something that has been done effectively, and helps bond the music video and the lyrics together. His clothes give obvious indication on what type of person, and song this video is. The snapbacks, bandanas and baggy clothing fit in with the stereotypical male rapper.
Throughout the whole sequence, clothing colours are kept dark, as a representation to Eminem's personality. Goinng through the sequence, red is one of the most prominent colours within the shot. The red may connote love, passion, or even evilness. the red colour m,ay be comparing Eminem to the devil, especially from his daughters view, who is also wearing mainly red. The red on the daughter may connote love, as throughout the video she is trying to keep him at home to spend more time with her. When Eminem wheres the red tie or red hat he is mainly talking about how much he loves her, so this would be what the red connotes in these scenes. In the chorus, when he is talking about looking down on his daughter, there is hardly any dark colours on the screen. He wore a white and red striped coat, the colour red continues connoting love, and now the white from it may connote innocence, as if to say, even though she thinks because he leaves her a lot for tour and things that she doesn't love her, that he hasn't stopped loving her at all.
Overall, Eminem continues to represent r&b/rap artists throughout the video in a non-traditional way, by not including women, fancy cars and money, but instead, more meaningful things such as family.
No comments:
Post a Comment