1. Music videos demonstrate genre characteristics. (E.g. stage performance in the rock genre, dance routine for boy/girl band etc).
2. relationships between whats on the screen and the lyrics, this is how the lyrics are represented.
3. Relationships between whats on the screen and the lyrics, which reflect the tone and atmosphere.
4. The demands of the record label will include the need for lots of close-ups of the artist and the artist my develop motifs which recur across their work. (A visual style).
5. There is a frequency reference to notion of looking. (Screens within screens, mirrors, stages etc.) and particularly voyeuristic treatment of the female body.
6. There are often intertexual references. (To films, TV programmes, other music videos etc.)
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